Statistics are numbers on a sheet of paper that are meaningless without proper interpretation. Many people lack the understanding of analyzing through numbers because of the complexity of how data may be gathered, the source of the data, and interest of the reader. Because of these factors the simple truth is that if someone wants to change minds, their best bet is to reach a person on the emotional level. In other words, reaching the reptilian brain is the key to getting a person see another point of view.
Being successful in the art of persuasion requires one has to use logic in order to understand the emotions of the target audience. In a perfect world, logic would play a much greater role in decision making and appeal to others. People have needs and one time tested way of getting to a persons mind is to create a need for the audience they never knew they wanted. The goal is to get into a person’s mind and convince them that they truly care about solving their problems. Making a manufactured, superficial connection appear genuine in order to bend a person to their will.
At its core, every decision made about any given situation is a gut or emotional one. In American society today the difference between wants and needs is often obfuscated. To a great extent, the need for conformity and keep up with the Jones’ becomes a motivation for devoting resources towards things that could be directed toward more positive means. This concept gets to very disturbing question; has logic become so withered that it is easy to manipulate the masses and individual?
Numbers on a sheet of paper can tell a lot about a person and stories overall. The problem with relying on numbers alone is that they are abstract and in appealing to people requires making concepts concrete. Whether a person or a product is marketed, an emotional chord must be struck in order to be successful. In a sense the goal in life is to find eternal happiness, and someone is willing to sell it for a price. Statistics do not provide a clear cut answer, but at best they can help guide the way.